Author Archives: CapMetro Webmaster

Ad Messaging that Works: “Don’t Mess with Texas”

Last week, The Texas Department of Transportation relaunched┬átheir iconic “Don’t mess with Texas” anti-litter campaign (incidentally with a clever twist on the boring press event, thanks to the Dance Theatre of Arlington). The revamped campaign makes the standard red, white and blue litter containers the stars of each advertisement, with bold statements like “I hate […]

Crisis Communication 101

Are you ready for a crisis situation at your company? Thankfully, they don’t happen everyday, but when something disastrous does occur at your organization, your ability to respond quickly and appropriately can make the difference in the court of public opinion. How do you prepare? Of course, every organization should have a crisis communication plan. […]