A tenacious seeker of organizational “good news,” Erica has a knack for developing and packaging those good stories into enticing, newsworthy ideas for the media.
Leveraging strong rapport with local journalists and reporters and an unwavering commitment to honesty and integrity in public relations, Erica gets results.
Erica is a member of the media relations team at Capital Metro, which fields more than 700 news media inquiries each year. She has helped launch high-profile new services, including Austin’s first commuter rail line, MetroRail, and lends creativity and strategic planning skills to marketing and communications campaign development.
Erica also directs Capital Metro’s social media strategy and has helped the organization increase its online influence and double its audience over the past year.
Previously, Erica set statewide communication priorities for a state government agency.
She lives in Austin with her very funny husband, Matt, and their amazingly cute dog, Stella.
emckewen (at) gmail (dot) com